Au Contraire
“Au Contraire is an authorial project created in São Paulo, Brazil, born from Leonardo Hemmel Otsuka's vision to bring a distinct signature to his work. The name is not about contradicting for the sake of it, but about what emerges after friction: a synthesis between what already exists and what is yet to exist.”
Projects
Branding
Building a brand identity: naming, concept, logo, palette, typography and the guidelines that keep everything consistent across every application.
Design
Graphic and editorial design: identity in use, layout, composition and hierarchy. From campaign pieces to the brand guidelines, in print and digital.
Motion Design
Logo animation, title sequences and animated pieces for social, plus short-form video editing. Identity set in motion.
Web Design
End-to-end website design: from page architecture to wireframe, prototype and interface (UI/UX), every step meant to start as design and end as code.